Regent Street, an impressive boulevard starting at Oxford Circus and ending with a delightful curve where it meets Piccadilly Circus to the south. In general it is more upmarket than Oxford Street, with more luxury goods.
There are three stores of particular note. The Liberty department store is a totally unexpected, heritage listed, London icon with six floors of wares from the world's best craftspeople. Hamleys, established in 1760, is the oldest, largest and finest toy shop in the world. The Apple store, near Oxford Circus, is the 2nd largest Apple store in the world (after Dubai) offering free creative workshops to help you make the most of your device.